Tag: TECHNOLOGY
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Transforming Digital Marketing Strategies with AI for Home Furnishings Retailers
Artificial Intelligence is a game changer for home furnishings digital marketing, enabling personalised messaging, effective SEO strategies, and optimised ad campaigns. Tools like Klevu and AdRoll enhance marketing impact, helping retailers improve customer engagement while conserving resources. Success in today’s competitive market hinges on leveraging these cutting-edge technologies to boost sales and operations. In the…
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Revolutionising Digital Marketing Through AI Innovation
AI is revolutionising digital marketing by enabling marketers to leverage data analytics for insights, enhance personalisation in customer engagement, automate customer service with chatbots, streamline content creation, and optimise advertising campaigns. This leads to improved customer experiences and operational efficiency, positioning businesses for success in a competitive landscape. Artificial Intelligence (AI) is reshaping digital marketing…
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Key ECommerce Trends to Boost Your Business in 2024
The article outlines essential eCommerce trends for 2024, focusing on personalisation, new payment methods, and enhanced customer experiences through technologies like AI and AR. Key practices include improving customer service, utilising mobile commerce, and implementing sustainable practices. Staying attuned to these trends is crucial for driving growth and consumer engagement in today’s eCommerce landscape. In…
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Empowering Marketers Through Low-Code/No-Code Platforms
– Low-code/no-code platforms empower marketers to create advanced campaigns without coding skills. – AI features enhance automation and provide data insights. – Platforms facilitate collaboration and boost productivity. – They are essential for adapting to the evolving digital landscape. Low-code and no-code platforms are revolutionising the marketing landscape by empowering marketers to create data-driven campaigns…
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GoDaddy Launches New AI-Powered Digital Marketing Tools for Entrepreneurs
GoDaddy introduces an AI-powered Digital Marketing tool to assist small businesses with marketing challenges. This all-in-one solution integrates SEO, social media, and email marketing, enabling entrepreneurs to manage their efforts effectively. With customizable plans, users can harness generative AI for content creation and marketing insights, streamlining operations and fostering business growth. GoDaddy has launched an…
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GetResponse Named Best B2B Email Marketing Solution for 2024
GetResponse has been awarded ‘Best B2B Email Marketing Solution’ at the 2024 MarTech Breakthrough Awards. The platform’s AI-driven tools enhance email marketing effectiveness, notably including an AI Email Writing Assistant and AI Campaign Generator. The recognition underscores GetResponse’s commitment to innovation and efficiency for businesses seeking to improve audience engagement and conversion rates. GetResponse has…
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Budget-Friendly Digital Marketing Events in August: A Guide
In August, several budget-friendly digital marketing events are scheduled in the U.S. including the Midwest Digital Marketing Conference, the Digital Summit Series, and the Traffic & Conversion Summit. These events cater to various aspects of digital marketing such as SEO, social media, and growth hacking, offering valuable insights and networking opportunities at accessible prices. August…
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Exploring Google’s Innovative Out-of-Home Advertising Solutions
Google’s new OOH advertising allows advertisers to target audiences in public spaces via its Display and Video 360 Ads platform, combining traditional methods with programmatic flexibility. This enables real-time adjustments and location-based targeting to enhance ad relevancy. Advertisers can manage campaigns from a single interface, increasing efficiency and effectiveness in reaching consumers. Google has introduced…
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Top 11 Affiliate Networks for 2024: Unlocking Affiliate Marketing Success
– Affiliate networks connect brands with publishers for easier partnership management. – In 2024, the leading options include Shopify Collabs, ShareASale, and CJ Affiliate. – Each network provides unique features like varied payment structures, support, and access to numerous brands. – Marketers can use these networks to maximise affiliate earnings and streamline their strategies. Affiliate…
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The Essential Role of Content Marketing in 2017 and Beyond
Content marketing is crucial in 2017, requiring businesses to engage consumers through valuable content. Trends include mobile optimisation, native advertising, influencer marketing, and automation. Tools like Kajabi, Narrow, Clearvoice, and Buffer aid small businesses in their efforts. Effective content marketing can lead to increased brand awareness and loyalty. In 2017 and beyond, content marketing has…