Tag: SALESFORCE
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Harnessing the Power of Human-AI Synergy in Marketing
The article discusses the importance of blending AI capabilities with human skills in marketing, introducing the concept of ‘Human-Ready Marketing Organizations’. It argues that while AI can enhance efficiency, the true competitive advantage lies in preserving human connections to foster trust and relationships. Marketers are encouraged to focus on areas requiring creativity and emotional intelligence,…
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Digital Transformation in Logistics: The Role of Marketing Strategies in Growth
The logistics industry is embracing digital transformation with innovative marketing strategies driving growth. Key trends include the use of data analytics, specialised agencies, and content marketing to enhance customer engagement and satisfaction. Technological advances like virtual reality tours and mobile applications provide transparency and convenience, while companies investing in digital strategies report higher profitability. This…