Tag: ORACLE
-
Navigating the Changing Landscape of Digital Marketing Tech in Europe
European marketing startups face challenges following a downturn in investment; however, 2024 shows promise with notable funding increases for firms focusing on first-party data and AI tools. The decline of third-party cookies necessitates innovative advertising strategies, while established players like HubSpot remain influential. The digital creator economy offers new revenue streams, underscoring evolving dynamics in…
-
Navigating the Evolving Digital Marketing Landscape in Europe
European digital marketing startups are navigating a changing landscape, facing funding challenges and regulatory pressures in 2024. Key trends include the shift towards first-party data and AI-driven strategies, particularly as cookies are phased out. Major funding rounds in this space are led by companies pursuing innovative marketing solutions, indicating opportunities for growth despite market downturns.…