Category: marketing tools

Digital marketing is essential for reaching your audience and meeting goals. – A strong digital marketing plan includes email, social media, content marketing, SEO, and other tactics. – Working with professionals ensures the plan is designed for the best outcomes. – Remaining updated with the latest trends, such as AI and machine learning, personalized content,…

TikTok’s ‘underconsumption’ trend is causing concern for brands and marketers as it pressures users to buy trending products, potentially leading to overconsumption and unwise spending. Key points for marketers to consider: – TikTok features ‘get ready with me’ videos, sponsored influencer content, and shoppable videos. – Users feel pressured to buy popular products, promoting overconsumption.…

Incorporating AI and automation can revolutionize email marketing for small businesses, making it faster and more effective. Key takeaways from recent CO— event: – Set clear goals for email marketing campaign before using AI and automation – Ways to incorporate AI and automation into email campaigns: -Optimize subject lines -A/B test campaigns -Create personalized content…

– B2B marketing can’t use Tracksuit’s B2C platform, but storytelling has been directly linked to sales – A Barbie campaign resulted in $300k revenue, highlighting content marketing’s power for conversion – Patience is key in understanding content marketing impact – Tracksuit’s platform helps companies monitor brand perception in the market – Tracksuit prioritises short-term conversions…

Mukesh Vij, founder of Hashtag Orange, discussed marketing evolution and company adaptation in a recent interview. Key takeaways include: – Big data and analytics revolutionising marketing – Social media as a central platform for customer interaction – AI and automation streamlining marketing processes – Purpose-driven marketing gaining significance – Shift towards experiential and omnichannel marketing…

Top 10 UK Influencer Marketing Platforms: 1. Grin – Ideal for e-commerce brands – Covers Facebook, Instagram, Twitch, Twitter, and YouTube – Offers multiple pricing tiers 2. Creator.co – Database of 500 million influencers – Deep Insights reports – Different pricing plans 3. Upfluence – Self-serve platform for small and medium-sized businesses – Massive influencer…

EWR Digital launches Small Business Marketing Coaching Program – The program is led by Matthew Bertram, EWR Digital’s Lead Digital Strategist and SEO Expert – Covers essential topics including search engine marketing, digital marketing strategy, analytics, social media management, content creation, and automation – Includes group coaching sessions, practical workshops, and ongoing support – Aims…

Elai Quick Facts: – Rating: 4.1 / 5 – Pricing: Free to $100 per month – Key Features: AI-driven avatars and voiceovers, customizable templates, content repurposing tools, support for over 75 languages, LMS and marketing tools integrations Elai is an AI-powered video creation platform for professional videos, known for using generative AI to simplify content…

– Sound is essential in marketing and can affect mood, create seamless customer experiences, influence behaviors, and differentiate brands from competitors. – The Netflix “tudum” sound and the “thunk” sound in Volkswagen vehicles are examples of how sound can set the tone for customer experiences and influence behaviours. – Sonic branding can become part of…

– Welcome to the world of retail media innovation! Today, we’ll explore the tools shaping the future of marketing and driving profitability for brands. – Meet Evan Hovorka, the brains behind product development at Albertsons Media Collective, and Dan Massimino, who leads Communication and Learning and Development for the company. – Subscribe to our podcast…