Category: marketing tools

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**Join T2 Systems as Director of Marketing in Indianapolis** T2 Systems, a leader in North America’s parking, mobility, and transportation sectors, is seeking an innovative Director of Marketing. With over 25 years of experience, we provide advanced, secure parking solutions to thousands of professionals. We are headquartered in Indianapolis, Indiana, with a Canadian office in…

**The Evolution of Marketing Roles in Israel: Essential Digital Skills** Marketing has transformed significantly, moving away from traditional methods like billboards to a more personalised, digital approach. After analysing 485 open marketing positions in Israel this August, it’s evident that the digital realm dominates hiring trends. Here are the key roles companies are seeking and…

**Generative AI in Marketing: Insights from Tagglabs’ Founder** In the dynamic realm of digital marketing, Generative AI (Gen AI) is revolutionising traditional practices, providing marketers with innovative tools to craft effective campaigns. **Key Developments in Gen AI Marketing:** – **Efficiency Boost**: AI automates various marketing processes, enhancing content creation and campaign performance predictions. – **Personalisation**:…

**Top Marketing Roles in Israel: Key Digital Skills Employers Demand** Marketing has evolved significantly, moving away from traditional methods like billboards and magazines to a more digital and personal approach. An analysis of 485 marketing job postings in Israel for August reveals several key roles and the essential MarTech skills that employers seek. **Current Marketing…

**Five Key Trends Transforming B2B Marketing** B2B marketing is rapidly evolving, driven by changes in buyer behaviour and technology. Here are five critical trends shaping the landscape: 1. **Emergence of a New Buyer Generation** – Generations X and Y are now key decision-makers, favouring digital engagement. – Marketing must adapt, focusing on convenient digital content…

**Influencer Marketing Tools for B2B Success in 2024** The B2B landscape of influencer marketing is evolving in 2024, focusing on credibility, consumer engagement, and lead generation. Unlike B2C, which targets broad audiences, B2B influences niche experts with robust industry authority. Here’s a breakdown of essential tools for thriving in this space: 1. **Advanced Influencer Identification…

### Best Affiliate Marketing Platforms for 2024 Affiliate marketing continues to grow, offering businesses a low-cost way to enhance visibility and sales. Currently, 80% of brands have adopted affiliate programs to achieve these goals. This model is especially advantageous for small businesses, allowing them to access larger markets while minimising advertising expenses. To maximise the…

### Optimising Marketing Campaigns with Big Data Analytics #### Table of Contents 1. The Role of Big Data in Modern Marketing 2. Key Techniques in Big Data Analytics for Marketing 2.1. Predictive Analytics for Customer Behaviour 2.2. Segmentation and Targeting Strategies 3. Case Studies: Success Stories of Data-Driven Marketing 4. Integrating Big Data with Marketing…

# 15 Best Free Video Maker Platforms for Effective Video Marketing in 2024 Video marketing is a game changer for boosting brand revenue. As you start, a tight budget shouldn’t hold you back. Here’s a list of the top free video creators, enabling you to craft impressive video marketing content efficiently. ### Why Video Marketing?…