Category: marketing tools

**Chemist Pulse: Transforming Digital Marketing in Pharmaceuticals** Chemist Pulse, founded in Mumbai in August 2008 by Shekhar Puri and Neha Mehta, has taken the lead in reshaping digital marketing strategies for the pharmaceutical industry. Key aspects of their role include: – **Navigating Unique Challenges:** Pharmaceutical companies contend with strict regulations, the necessity for precise targeting,…

**Leveraging AI for Enhanced Brand Visibility** In the realm of marketing, AI has become essential, introducing both opportunities and challenges for brands: 1. **Understanding AI’s Role**: – The AI landscape is filled with hype but offers real potential for efficiency. – Marketers struggle with knowing which AI tools to adopt and how to integrate them…

GoDaddy Unveils AI-Enhanced Digital Marketing Tools for Entrepreneurs GoDaddy has introduced new Digital Marketing tools aimed at assisting entrepreneurs in navigating marketing hurdles effectively. This initiative responds to a survey which found that 73% of small business owners are uncertain about their marketing strategies. The tools are designed to tackle the constraints of time, budget,…

In a saturated real estate market, having a robust marketing strategy is crucial for agents aiming to stand out. Traditional marketing methods are becoming obsolete, making way for digital approaches that connect agents with today’s discerning homebuyers, who rely heavily on online resources. Here are five essential digital marketing tools that can help enhance your…

In today’s landscape of hyper-personalization, Account-Based Marketing (ABM) has become vital for B2B businesses seeking effective engagement and a high return on investment (ROI). Here are seven essential, data-driven tactics to ensure your ABM strategy is successful: 1. **Choose the Right Accounts**: Implement predictive analytics to analyse historical data and customer behaviour, allowing you to…

### Strategies for Thriving in the Digital Landscape of 2025 To successfully grow your small business online by 2025, focus on these key strategies: 1. **Harness Artificial Intelligence and Automation** – Utilise AI for customer service and marketing. – Implement AI chatbots for 24/7 support and improved customer experience. – Automate routine tasks such as…

### The Enduring Power of Print Marketing: Insights from Neuroscience In an era dominated by digital technology, many question the relevance of print marketing. However, neuroscientific research reveals that print advertising has a more profound impact on our brains compared to its digital counterparts. Key findings include: – **Emotional Connections**: Print marketing fosters strong emotional…

**Channel Your Passion into a Side Business in the UAE: A How-To Guide** The side hustle, once a niche concept, has become a common practice, especially among Gen Z and Millennials. As we look ahead to 2025, it’s crucial to understand the ongoing significance of side hustles in today’s economy, driven by financial necessity and…

The 2024 Digiday Technology Awards finalists include notable names such as Experian, Intuit Mailchimp, and Rise, all showcasing innovations in data privacy, AI-driven marketing, and omnichannel strategies. Among the finalists: – **Experian**: Collaborated with MiQ to enhance identity technology without cookies, achieving significant increases in audience reach and targeting accuracy. – **Intuit Mailchimp**: Nominated for…