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SummaryDezign Digital has enhanced its digital marketing services for Perth businesses, focusing on SEO, content marketing, and social media management to improve online visibility and engagement. Studies show that effective digital marketing strategies can lead to substantially better revenue growth and conversion rates compared to traditional methods. Dezign Digital, a prominent digital marketing agency based…

SummaryAFL Group enhances engagement with customers through automated messaging via VoiceBox, developed in partnership with Marketing Delivery. The system personalises communications for lease renewals and re-engagement of lost leads, aiming to improve customer interaction during the leasing process. AFL Group, a UK provider of car and van leasing, has implemented automated digital marketing tools to…

Summary– Community banks are transitioning marketing from social media to streaming platforms due to consumer fatigue with social media advertising. – Streaming services like Peacock and YouTube provide opportunities for engagement through targeted advertising, especially in sports. – Banks can optimise marketing budgets by combining in-house content creation with agency support. In response to changing…

SummaryThis article outlines five essential marketing strategies for medical device manufacturers to improve brand recognition and sales, including brand strengthening, digital marketing, targeted campaigns, enhanced customer experiences, and staying informed about industry trends. In today’s competitive landscape, medical device manufacturers must adopt innovative marketing strategies to enhance brand recognition and stand out in a marketplace…

14 Essential Video Marketing Tools for Promoting Your Brand Online As video continues to dominate social media, effective video marketing is crucial for any social strategy. If you’re new to video marketing, now is the perfect opportunity to start. Many marketing professionals find video creation and editing daunting, often leading to long hours of work.…

Social media marketing is essential for contemporary businesses, allowing them to establish their brand, promote products, and engage with audiences. A strong social media presence enhances company reputation and offers insights into competitors’ approaches. Follow these steps to create an effective social media marketing strategy: 1. Define Your Goals: Determine what you want to achieve…

### 18 Essential Digital Marketing Strategies for B2B Tech Companies In the competitive B2B tech market, crafting an effective digital marketing strategy is crucial. Insights from leading tech marketing experts highlight key tactics that can enhance visibility and drive sales: 1. Educate Your Audience: Write articles that clarify complex topics in simple language, showcasing your…

7 Email Marketing Best Practices for the Holiday Season As the holiday season approaches, it’s crucial for marketers to refine their email strategies well in advance. Here are seven best practices to enhance your email marketing and maximise conversions this festive period: 1. Prioritise Mobile Compatibility – Nearly 50% of emails are opened on mobile…

### Competing with Industry Giants: Essential Digital Marketing Strategies for SMEs In an era dominated by digital presence, small and medium-sized enterprises (SMEs) often struggle against well-established industry leaders. Limitations in budget, brand recognition, and resources put SMEs at a disadvantage. However, embracing digital marketing is crucial for SMEs to bridge this gap and efficiently…