Author: Liam O’Reilly
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Overview of Adobe Marketo Engage: AI-Powered Marketing Automation Platform
Adobe Marketo Engage is an AI-driven marketing automation platform that enhances personalised engagement and aligns sales and marketing efforts to increase revenue. Key features include omnichannel campaign management, audience targeting, AI content creation, sales intelligence, and comprehensive analytics, making it a preferred choice for businesses aiming for strategic marketing improvements. Adobe Marketo Engage is an…
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Leveraging AI in Digital Marketing: Strategies for 2024
AI enhances digital marketing by aiding in data analysis and automating processes. Key functions include content creation, customer segmentation, and campaign optimisation. Benefits encompass improved efficiency and personalised marketing. However, potential biases and authenticity challenges must be addressed as AI plays a growing role in the industry. Digital marketing’s value lies in its ability to…
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16 Fast-Growing Marketing Startups to Watch in 2024
This article discusses 16 fast-growing marketing startups revolutionising digital engagement through innovative technologies. It explores how companies like Prizeout, Canva, and Klaviyo are enhancing strategies in e-commerce, email marketing, and influencer relations, amidst a projected digital marketing market growth to $1.5 trillion by 2030. In the rapidly evolving landscape of digital marketing, new startups are…
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New E-commerce Innovations: Tools and Partnerships for Merchants
New tools introduced for e-commerce include GoDaddy’s AI marketing platform, YouTube and Shopify’s affiliate program, Amazon’s promotional sales days, and advancements by Tilt, PayPal, Duda, OroCommerce, and others, aimed at enhancing merchant capabilities and support. This week’s new e-commerce tools encompass a range of innovative products designed to enhance merchant capabilities. GoDaddy has launched AI-driven…
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GoDaddy Launches AI-Powered Tools for Entrepreneurial Marketing Success
GoDaddy has launched AI-powered Digital Marketing tools to aid entrepreneurs in improving their marketing efforts. Despite 67% of small business owners lacking confidence in their current strategies, GoDaddy’s solution offers essential features for SEO, email, and social media marketing, available in three tailored plans to help businesses succeed. GoDaddy has launched new AI-powered Digital Marketing…