Digital Marketing Evolution for Hotels: Insights from Tom Nguyen, Syndacast’s Managing Director

**Interview with Tom Nguyen: The Future of Digital Marketing for Hotels in 2025**
Syndacast has been honoured as the Leading Performance Digital Marketing Company in Asia for 2024. In an insightful interview, Managing Director Tom Nguyen shared his vision for digital marketing trends affecting hotels in 2025.

**Recognition & Commitment**
– The award reflects the dedication and innovation of the Syndacast team in Singapore and Thailand.
– Reinforces Syndacast’s pioneer status in hospitality marketing.
– Motivates ongoing exploration of new digital strategies.

**Key Trends for Luxury Hotels in 2025**
1. **Personalisation**: AI and machine learning will enable hyper-personalised guest experiences.
2. **Voice Search & AI Chatbots**: Increasing use of smart devices necessitates optimisation for voice search.
3. **Sustainability**: Hotels must communicate eco-friendly practices in marketing efforts.
4. **Video Content**: Short-form videos will be essential on platforms like TikTok and Instagram to engage audiences.

**Preparing for Trends**
– Invest in AI-driven technologies for personalisation.
– Build a robust data infrastructure for effective targeting.
– Transparently share sustainability practices with emotional storytelling.
– Experiment creatively with video formats and collaborate with influencers.

**Human Touch in Marketing**
– AI can enhance efficiency, but genuine human connections are crucial in hospitality.
– Combining data insights with empathetic storytelling can create an authentic message.

**Keys to Syndacast’s Success**
– Early adoption of emerging technologies and a collaborative approach with clients.
– Continuous learning to adapt to the evolving digital landscape.
– Focus on measurable results that facilitate business growth.

**Future Expectations from Syndacast**
– Anticipate further innovations, especially in AI-driven solutions, video content, and sustainability strategies.

**Conclusion**
Tom Nguyen expressed optimism for the future as Syndacast aims to remain a trusted partner for hotels navigating the complexities of digital marketing.