Digital Marketing Roles in Israel: Skills Employers Demand

**The Evolution of Marketing Roles in Israel: Essential Digital Skills**
Marketing has transformed significantly, moving away from traditional methods like billboards to a more personalised, digital approach. After analysing 485 open marketing positions in Israel this August, it’s evident that the digital realm dominates hiring trends. Here are the key roles companies are seeking and the MarTech tools in demand:

1. **Growth Marketing**
– Focuses on business expansion through data-driven strategies.
– Optimises digital funnels and identifies growth opportunities using Google Analytics and HubSpot to enhance user acquisition and retention.

2. **Lifecycle Marketing**
– Essential for customer engagement and retention.
– Manages customer relationships, mapping interactions and designing campaigns using HubSpot and Salesforce Marketing Cloud to boost loyalty.

3. **Marketing Operations**
– Connects campaign strategies with technology.
– Oversees integration of tools and automation of workflows, ensuring smooth operations through platforms like Salesforce and Zapier.

4. **Content Marketing**
– Experts in creating engaging content strategies.
– Develops material for blogs and social media, employing tools like WordPress and Canva, while evaluating performance metrics.

5. **Product Marketing**
– Bridges product development and marketing.
– Involves market research and executing strategies for successful product launches, utilising tools such as SurveyMonkey and Pendo.

The shift towards digital marketing is increasingly relevant, especially as social media becomes a primary discovery channel for younger audiences. Brands must engage effectively using data-driven strategies and advanced tools to manage personalization and automate marketing efforts. Accurate attribution is vital for measuring campaign ROI, indicating the need for optimised customer journeys.

As the marketing landscape evolves in Israel, proficiency in digital tools and data analytics is critical for aspiring marketing professionals.

The author is the director of marketing at ScaleOps, Israel’s leading revenue operations company, specialising in optimising marketing operations for tech clients.