A 2024 survey reveals 86% of marketers used Facebook for marketing, with Instagram and LinkedIn at 79% and 65%, respectively. Plans to increase organic marketing on YouTube are noted by 59% of marketers. B2C select popular platforms like Facebook, while B2B favours LinkedIn for corporate connections.
In 2024, around 86% of marketers globally utilised Facebook for marketing efforts, making it the leading platform. Instagram and LinkedIn followed, with 79% and 65% usage among marketers, respectively. The study indicated that 59% planned to enhance their organic marketing on YouTube, closely followed by LinkedIn and Instagram. Marketers primarily aim to boost brand exposure and website traffic through social media, highlighting its significant benefits in marketing strategies.
The adoption of social media platforms for marketing continues to evolve, with significant distinctions between B2C and B2B sectors. Marketers are increasingly recognising the value of platforms like Facebook and Instagram for reaching consumers, while B2B marketers focus on LinkedIn to foster professional relationships. This 2024 survey reflects current trends and anticipated growth in various social media channels, influenced by the goal of enhancing brand visibility and engagement online.
In conclusion, Facebook remains the dominant social media marketing platform in 2024, followed by Instagram and LinkedIn. A notable increase in organic marketing usage on YouTube is expected, emphasising the different focus areas of B2C and B2B marketers. Understanding these trends is vital for marketers as they strategise their social media efforts to maximise brand presence and audience engagement.
Original Source: www.statista.com
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