Content marketing is crucial in 2017, requiring businesses to engage consumers through valuable content. Trends include mobile optimisation, native advertising, influencer marketing, and automation. Tools like Kajabi, Narrow, Clearvoice, and Buffer aid small businesses in their efforts. Effective content marketing can lead to increased brand awareness and loyalty.
In 2017 and beyond, content marketing has solidified its position as a vital marketing strategy for businesses. Consumers are increasingly discerning, making it essential for brands to engage them with quality content that educates, inspires, and prompts conversions. Content marketing encompasses a strategic approach that focuses on creating valuable, relevant, and consistent material to attract and retain defined audiences, ultimately building brand awareness and loyalty.
The landscape of content marketing is continuously evolving with trends that businesses must adapt to:
1. Mobile Content: With projections that smartphones will comprise 50% of global devices by 2020, delivering mobile-optimised content is crucial for sustained growth.
2. Native Advertising: As traditional ads lose effectiveness, tailoring content to blend seamlessly with user experiences will be key, with 70% of consumers preferring to learn about products through content.
3. Influencer Marketing: Trust in online reviews parallels personal recommendations, reinforcing the need for brand endorsements from influential figures.
4. Marketing Automation: Automating processes dramatically enhances efficiency, with examples showing a 451% increase in qualified leads from companies that utilise such tools.
For small to medium-sized businesses, several tools can amplify content marketing effectiveness:
– Kajabi: Ideal for online courses and memberships, providing mobile-responsive design and user-friendly solutions for content creation.
– Narrow: A Twitter-focused tool that helps businesses engage with relevant discussions, building targeted followings.
– Clearvoice: Simplifies content strategy, management, and measurement while offering a talent network for outsourcing.
– Buffer: Aids in scheduling and managing social media content across platforms, streamlining performance analysis and engagement.
The embrace of content marketing is more important than ever. Prioritising effective storytelling through content marketing would be pivotal for achieving commercial success in the digital landscape. Ignoring this trend risks significant setbacks for brands.
The article discusses the escalating importance of content marketing as brands navigate a landscape where consumers demand more engaging and relevant interactions. Content marketing, historically emphasising keyword use for SEO, has evolved into a requirement for genuine connection through strategic content creation and distribution that builds awareness and loyalty. Key trends for 2017 identified mobility, native advertising, influencer partnerships, and marketing automation as instrumental for successful marketing efforts moving forward.
To thrive in today’s competitive market, businesses must recognise content as a fundamental pillar of their marketing strategy. Adapting to trends such as mobile optimisation and influencer marketing, alongside utilising specialised tools, can significantly enhance their outreach and engagement. Prioritising content marketing is essential for sustainable growth and consumer loyalty.
Original Source: www.business2community.com
Leave a Reply