14 Essential Video Marketing Tools for Promoting Your Brand Online

14 Essential Video Marketing Tools for Promoting Your Brand Online
As video continues to dominate social media, effective video marketing is crucial for any social strategy. If you’re new to video marketing, now is the perfect opportunity to start.
Many marketing professionals find video creation and editing daunting, often leading to long hours of work. Fortunately, there are numerous online tools available to simplify this process, making it accessible to everyone. Here’s a curated list of some of the best video marketing tools to enhance your online presence and grow your audience:

1. Movavi: A mobile video editor available on iOS and Android, offering cropping options for various social formats. The premium version starts at £1.60 per month without watermarks and includes custom features.
2. Promo.com: Designed for creating promotional videos for platforms like Facebook, Instagram, and YouTube, with free basic functions and premium plans starting at £31.
3. Filmora: A versatile editing tool featuring extensive video editing capabilities. Available on Windows, Mac, and mobile, it facilitates interactive video creation.
4. VidIQ: Primarily for YouTube marketers, it optimises organic reach, provides real-time stats, and competitor analysis. Free basic plan; paid starts at £6.25 per month.
5. Shakr: Offers over 1,000 video templates for branding and social media, allowing for custom edits with a simple drag-and-drop interface.
6. VidYard: Ideal for lead generation and corporate communication, featuring video analytics and third-party integration options.
7. CommonCraft: Specialises in creating animated videos and engaging content through photos and custom animations.
8. Vimeo: Great for simple, promotional videos, although its premium features can be pricey; free version is limited.
9. Adobe Express: An Adobe product with numerous templates for social media videos. Free version includes watermarks; it’s free with Adobe Creative Cloud subscription.
10. iMovie: A user-friendly option for macOS users, offering advanced editing features at no cost.
11. Headliner: An easy platform for creating videos with text overlays, ideal for podcasters to promote audio content automatically.
12. Agorapulse: A comprehensive social media management tool that enhances video engagement through scheduling and analytics. Free demo available; plans start at £79.
13. Clipchamp Create: Offers a generous free plan for unlimited video creation, but higher resolutions and stock access require a premium subscription starting at £7.15 monthly.
14. Biteable: An online editor for ads and slideshows. The free plan includes watermarked exports, with premium features starting at £22.50 per month.

By utilising these tools, anyone can produce professional-quality videos to promote their brand effectively and engage their audience more deeply.