Maximise Your Holiday Email Marketing with These 7 Best Practices

7 Email Marketing Best Practices for the Holiday Season
As the holiday season approaches, it’s crucial for marketers to refine their email strategies well in advance. Here are seven best practices to enhance your email marketing and maximise conversions this festive period:

1. Prioritise Mobile Compatibility
– Nearly 50% of emails are opened on mobile devices, with mobile users checking their mail three times more than others.
– Ensure essential content is prominent and interactive elements like buttons are easily clickable on smaller screens.

2. Capitalize on Welcome Emails
– With an average open rate of 82%, use welcome emails to engage new subscribers and introduce your holiday offers effectively.

3. Personalise Your Messaging
– Employ personalisation strategies; emails with names in the subject line see higher open rates.
– Tailor greetings and content based on the reader’s preferences and interests.

4. Incorporate Interactive Elements
– Enhance engagement with videos, GIFs, and memes that resonate with your audience.
– Ensure the content is relevant and informative to keep readers interested.

5. Utilise Remarketing Techniques
– Invest in remarketing by sending follow-up emails to customers who abandon their shopping carts.
– Businesses report a significant increase in orders with multiple follow-up emails—consider offering discounts as incentives during this peak shopping season.

6. Test and Optimise
– Experiment with various subject lines and calls to action to identify what resonates most with your audience.
– Use A/B testing to refine your approach based on open rates and engagement metrics.

7. Segment Your Audience
– Avoid mass emails; instead, segment your list based on demographics, interests, or purchasing behaviour.
– Tailor your emails for specific groups to increase relevancy and open rates.

By implementing these email marketing best practices, you can significantly enhance your engagement and conversion rates this holiday season, avoiding missed opportunities that could benefit your competitors instead.