The 2024 Digiday Technology Awards finalists include notable names such as Experian, Intuit Mailchimp, and Rise, all showcasing innovations in data privacy, AI-driven marketing, and omnichannel strategies.
Among the finalists:
– **Experian**: Collaborated with MiQ to enhance identity technology without cookies, achieving significant increases in audience reach and targeting accuracy.
– **Intuit Mailchimp**: Nominated for Best Personalization and A/B Testing Platform, its tools have successfully enabled tailored marketing efforts and improved customer engagement, as evidenced by Club Soda’s notable results.
– **Rise**: Recognised for Best Sell-Side Programmatic Platform, it leverages AI to optimise ad inventory and increase revenue, boasting impressive gains in partner performance through its solutions, especially in collaboration with Amazon.
These selections reflect a broader industry trend towards personalised, multi-channel marketing practices that enhance customer experiences and drive revenue.
### Additional Finalist Categories
– **Best AI Platform**: Akkio, Claritas AI, and others.
– **Best Cookieless Identification Technology**: Featuring solutions from Dstillery and Experian.
– **Best E-Commerce Technology**: including AdAdapted and iFood.
– **Best Influencer Marketing Platform**: Captiv8 and Brandwatch among others.
This year’s awards highlight how companies are adapting to new challenges with innovative technologies aimed at improving targeting efficacy and user engagement.
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