The Essential Digital Skills for Marketing Roles in Israel

**Top Marketing Roles in Israel: Key Digital Skills Employers Demand**
Marketing has evolved significantly, moving away from traditional methods like billboards and magazines to a more digital and personal approach. An analysis of 485 marketing job postings in Israel for August reveals several key roles and the essential MarTech skills that employers seek.

**Current Marketing Roles in Demand:**
1. **Growth Marketing:**
– Focuses on data-driven strategies for business expansion.
– Optimises digital funnels and conversion rates.
– Utilises tools like Google Analytics and HubSpot for user acquisition and retention.

2. **Lifecycle Marketing:**
– Specialises in customer engagement and retention strategies.
– Manages customer relationships throughout their journey.
– Leverages platforms such as HubSpot and Salesforce Marketing Cloud for targeted campaigns.

3. **Marketing Operations:**
– Bridges campaigns and technology.
– Integrates tools and automates workflows for efficiency.
– Utilises software like Salesforce, HubSpot, and Zapier to align with business goals.

4. **Content Marketing:**
– Develops and executes content strategies to strengthen brand presence.
– Engages audiences through various platforms using tools like WordPress and Canva.
– Involves planning content and analysing performance metrics.

5. **Product Marketing:**
– Links product development with marketing efforts.
– Conducts market research and executes go-to-market strategies.
– Uses tools like SurveyMonkey and Pendo for insights and performance tracking.

**Marketing Trends in Israel:**
With the rise of social media as a primary channel for product discovery, especially among Gen Z and Millennials, traditional marketing methods are being replaced by digital strategies that leverage social proof and creators’ influence. Brands must cultivate a robust online presence, using data to create personalised consumer experiences.

**The Importance of Data:**
Data-driven marketing is crucial for measuring ROI and optimising customer journeys. Marketing operations professionals emphasise accurate attribution reporting to ensure campaigns effectively convert leads, utilising various tools to achieve their goals.

This shift in marketing dynamics indicates a clear trend towards digital proficiency and the necessity for sophisticated tools in Israel’s marketing landscape.

*The author is the director of marketing at ScaleOps, a leading revenue operations company in Israel, where she optimises marketing operations for tech clients.*