Generative AI in Marketing: Insights from Tagglabs’ Founder

**Generative AI in Marketing: Insights from Tagglabs’ Founder**
In the rapidly changing digital marketing landscape, Generative AI (Gen AI) is revolutionising the industry. This technology is not merely a trend; it is redefining how marketers design, create, and implement campaigns. As we enter this new marketing era, Gen AI introduces significant opportunities alongside ethical dilemmas.

**Key Insights from Hariom Seth, Founder of Tagglabs:**
– **Emerging Trends in Gen AI Marketing:**
– AI enhances workflow efficiency, allowing content creation and campaign prediction.
– It enables hyper-personalised advertising and improved ad targeting through data analysis.
– Popular tools include Midjourney, Canva, Rytr, and Quillbot for image/video/text generation.
– AI chatbots provide immediate assistance and save time by generating reports and statistics quickly.

– **Preparing for AI-Driven Marketing:**
– Marketers must embrace AI collaboration and stay updated on the latest tools.
– Partnering with data scientists is essential for implementing AI strategies.
– AI can enhance customer service and optimise influencer marketing by identifying genuine influencer networks.

– **Risks of Over-Reliance on Gen AI:**
– Excessive dependence on AI may stifle human creativity, resulting in uninspired campaigns.
– While AI excels at automating tasks, original idea generation should remain a human endeavour.

– **Ensuring Ethical Use of Gen AI:**
– Protect data integrity by anonymising, encrypting, and regularly auditing data security.
– Marketers should adhere to fairness in AI models, maintaining transparency in data usage and updating protocols to meet ethical standards.

In conclusion, while Gen AI offers revolutionary advantages for marketers, it is crucial to navigate its use responsibly, balancing automation with human creativity and ethical practices to foster authentic brand connections.