**Gen AI’s Impact on Marketing: Insights from Tagglabs’ Founder**
**Date: Saturday, August 24, 2024, New Delhi**
Generative AI (Gen AI) is revolutionising digital marketing, offering transformative capabilities that extend beyond mere trends. As we enter a new marketing era, Gen AI is enhancing how campaigns are created and executed while posing ethical challenges that must be addressed.
**Key Insights from Hariom Seth, Founder of Tagglabs:**
1. **Emerging Trends and Opportunities:**
– AI streamlines various marketing workflows, from content creation to campaign performance prediction.
– Enhanced ad targeting through programmatic advertising allows for hyper-personalised content delivery.
– AI tools facilitate image, video, and text generation, significantly easing creative processes.
– AI chatbots and virtual assistants provide instant support, enhancing efficiency by conducting quick research.
2. **Preparing for AI-Driven Marketing:**
– Marketers should collaborate with AI technologies, staying updated on the latest tools and practices.
– Partnering with data scientists to create AI-driven strategies is essential.
– AI can improve customer service and help identify genuine influencers for targeted campaigns.
3. **Risks of Over-Reliance on Gen AI:**
– A major concern is the potential decline in human creativity, leading to uninspired marketing efforts.
– While AI aids in tasks, idea generation should largely remain a human endeavour.
4. **Ethical Use of Gen AI:**
– To mitigate risks like data breaches, marketers should employ best practices:
– Anonymise personal data.
– Encrypt sensitive information.
– Conduct regular security audits.
– Transparency regarding data use and AI-generated content is crucial to maintaining trust.
As marketers embrace Gen AI, a balance must be struck between leveraging automation and preserving the human touch necessary for genuine brand connections. Responsible and ethical integration is vital for the future success of marketing strategies.
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