The Ever-Changing World of Marketing: A Chat with Mukesh Vij

Mukesh Vij, founder of Hashtag Orange, discussed marketing evolution and company adaptation in a recent interview. Key takeaways include:

– Big data and analytics revolutionising marketing
– Social media as a central platform for customer interaction
– AI and automation streamlining marketing processes
– Purpose-driven marketing gaining significance
– Shift towards experiential and omnichannel marketing

Hashtag Orange’s approach includes a dynamic digital mindset, team collaboration, and integrated solutions.

Trends in 2024 include AI integration, AR and VR technologies, hyper-personalisation, and social commerce.

Technological advancements have reshaped consumer behaviours. Hashtag Orange uses Google Analytics, SEMrush, and SimilarWeb.

Success stories include campaigns for Biryani By Kilo and LPU, with upcoming campaigns for The Man Company, Zuno Insurance, and Loyka.

Challenges for marketers include trust erosion and talent gap.

The future of marketing involves AI, data privacy, micro-influencers, user-generated content, and live streaming.

Advice for aspiring marketers: embrace continuous learning, cultivate creative and analytical skills, and focus on genuine connections and purpose.