The Evolution of Beauty and Personal Care Brands in India

As 2022 ends, Indians prepare for the new year after pandemic challenges.
Surge in market demand for Beauty and Personal Care industry during festive season.

SUGAR Cosmetics:
– Opened 120+ new stores, reaching 45000+ retail touchpoints
– 2.4M+ followers on Instagram
– Ambassadors Ranveer Singh and Tamannaah Bhatia
– Goals for 2023: 100% Y-O-Y revenue growth, expansion to 60,000+ retail outlets, strengthening D2C platform

The Body Shop:
– Empower customers, employees, and partners for positive change
– Goal of reaching 25 new stores in 2022
– Aims to be 100% Vegan by 2023
– Focus on smaller cities and towns in retail and e-commerce channels

Plum:
– Closing the financial year at over 2x the revenue
– Raised $35 million in a Series C round
– Plans to expand exclusive brand outlets and launch new product ranges in 2023

and so on..


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