The Power of Machine Learning in Marketing

Machine learning reshapes marketing, allowing for better understanding of customers and targeted campaigns. Here are 27 ways machine learning is transforming marketing:

– Analysing customer data
– Recording and transcribing sales calls
– Recommending products and services
– Mapping social networks of leads
– Analysing public social media posts

Notable examples of machine learning in marketing include:
– Snap’s models led to a 75% increase in purchase-related conversions
– System1’s closed-loop customer acquisition platform
– Klaviyo’s use of AI and machine learning for email and SMS marketing
– JPMorgan Chase’s AI copywriter from Persado
– Gong’s revenue intelligence platform for B2B sales teams
– Netflix’s recommender system
– IBM’s AI assistant Watson for audience analytics
– Bluecore’s one-on-one campaign tool for e-commerce
– Aerosolve from Airbnb predicting booking probability and suggesting pricing
– Ada’s AI-powered customer service chat in over 100 languages
– GumGum’s contextual intelligence platform
– Strong Analytics platform for personalized content and campaigns
– People.ai’s sales automation tools
– Applecart’s social graph platform for targeting leads
– Brandfolder’s brand intelligence tool
– Ylopo’s Total Digital Marketing Solution for real estate agents
– Drift’s conversational cloud platform using AI-based engagement
– Acquia’s marketing cloud data platform
– Dynamic Yield’s use of machine learning to increase revenue
– Affinitiv’s Atlas DX platform for customer service
– Bliss Point Media’s machine learning application for optimizing campaigns
– Conversica’s AI assistant for lead engagement
– Swayable’s emotional analysis tool for audience opinion
– Instapage’s AI-generated landing page copy
– Dstillery’s custom AI audiences tool for insights
– DoorDash’s use of machine learning for historical campaign data
– Liftoff’s solutions for acquiring mobile users with machine learning

Machine learning revolutionizes customer understanding and engagement in marketing. These examples are just the beginning!