The Power of AI in Tesco’s Stronger Starts Campaign

– Tesco is using AI for custom video messages in its Stronger Starts campaign
– Dame Jessica Ennis-Hill is involved, drawing attention to the in-store blue token voting method
– Personalised videos can be easily shared on social media
– AI-driven personalisation strengthens engagement for important causes
– Digital avatars of celebrities convey customised messages on a large scale
– Sharing tailored content on social platforms spreads awareness
– Retail industry is impacted by innovative AI-driven campaigns
– Technology advancements in AI and machine learning are changing digital communication
– Non-profit organisations benefit from leveraging advanced technology for fundraising and awareness campaigns
– Tesco’s use of AI in the Stronger Starts campaign spreads awareness and support for local projects


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