Small businesses are a driving force in the UK economy, creating jobs and embracing technology to stay competitive. Andrii Holubenko, a Digital Media Director at Optimum Media OMD Group Ukraine, has over a decade of experience in digital marketing. He shared three key strategies for start-ups and small businesses:
1. Automation and Digital Solutions
– Technology offers automated tools and AI to free up resources.
– Andrii has used these tools to bring efficiency to advertising campaigns and product launches.
2. Personalization and Targeting
– New tools allow for more precise audience segmentation.
– Andrii developed the programmatic advertising platform Fusify.io for real-time contextual targeting.
3. Participation in Conferences and Contests
– Andrii values industry events for learning and networking.
– Participation increases company visibility and motivates growth.
Andrii’s advice focuses on embracing technology, new ideas, and customer interests to stay competitive. Small businesses can drive growth through automation, personalization, and continuous learning. Stay ahead of the game and be adaptable to change!
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