The tech world is abuzz with latest innovations and partnerships to revolutionize marketing:
– HubSpot’s ‘AI Search Grader’ tool helps marketers analyse brand visibility and sentiment across AI chatbots.
– Retail industry expected to grow exponentially, with 5 billion global consumers by 2031, and 8% growth in Asia-Pacific e-commerce market.
– GrowthOps Asia and Anchora enhance marketing capabilities for Malaysia Aviation Group.
– AlikeAudience and StackAdapt enhance media buyers’ access to global audience insights for targeted advertising.
– Adobe Journey Optimizer B2B Edition uses generative AI to engage customers and drive growth in B2B marketing and sales.
– Magnite’s Demand Manager boosts revenue and operational efficiency for publishers with automated wrapper management feature.
– GroupM integrates SeenThis’ adaptive streaming technology into its carbon calculator tool, reducing carbon emissions equivalent to charging over 15 million smartphones.
The future of marketing is shaped by cutting-edge tech tools and collaborations, transforming the way brands connect with their audience and drive business growth. Yahoo DSP’s Data Maturity Pulse ‘Pop Quiz’ in Australia and Southeast Asia simplifies data transformation assessment for brands.
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